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TOOLS: Content writing

Content creation 

  • Writer
  • Use for: Style questions (i.e., “Is it healthcare or health care?”), tone & voice consistency, reading comprehension, generative AI, etc.  
  • Subscription: Yes — ask for access
  • Headline Analyzer
  • Use for: Optimizing article headlines, particularly for B2C audiences 
  • Subscription: No — free to use
  • Contentful
  • Use for: Publishing Insights articles  
  • Subscription: Yes — ask for access 
  • AP Style
  • Use for: Specific style questions that won’t be included in our style guide 
  • Subscription: Yes — ask for access 
  • oTranscribe
  • Use for: Easily transcribe interviews 
  • Subscription: No — free to use
  • The Free Dictionary
  • Use for: Dictionaries for medical, legal and financial terms; plus common idioms & phrases 
  • Subscription: No — free to use
  • Words to Minute Calculator
  • Use for: Figuring out how many words a speech or other timed read/talk/presentation should be 
  • Subscription: No — free to use
  • Percentage Calculator
  • Use for: Accurate percentages, differences, etc
  • Subscription: No - free to use


Research 

  • Buzzsumo 
  • Use for: Article idea generation 
  • Subscription: No — there are free options however 
  • USA Facts 
  • Use for: Finding government data - “USAFacts is a not-for-profit, nonpartisan civic initiative making government data easy for all Americans to access and understand. We provide accessible analysis on US spending and outcomes in order to ground public debates in facts.” 
  • Subscription: No 
  • Really Good Emails 
  • Use for: Email inspo 
  • Subscription: No 
  • The Measure of Things 
  • Use for: Finding real-world examples for large bits of data (e.g., “10,000 miles is 2.5 times the size of the Amazon River”) 
  • Subscription: No 
  • Google Trends 
  • Use for: Trend-based research 
  • Subscription: No — but you can use for free 
  • Think with Google 
  • Use for: Case study-driven insights into consumer behavior and marketing trends 
  • Subscription: No — but free to use 
  • U.S. Census Data 
  • Use for: Finding U.S. Census information 
  • Subscription: No — but free to use 
  • Pew Research Center Database 
  • Use for: Finding reputable research, studies and surveys 
  • Subscription: No — but you can use for free