Brand pillars

The six brand pillars define different elements of our brand — how we want to be perceived, how we hope to make people feel and how both are ultimately grounded in the values of our organization.

Patient-Focused

Connected

All of our decisions begin and end with the patient in mind. We want people to appreciate our ability to fundamentally understand their vulnerabilities and address their needs.

An Industry Leader

Confident

Our work has transformed the approach to enabling access. Because of remarkable people and win-win solutions, we create a belief that we’ll always find a way to deliver the care our audiences need.

Knowledgeable

Empowered

We’ve collected a wealth of experience and developed broad, lasting relationships across the healthcare network. We want others to share and benefit from what we’ve created and learned.

Reliable

Secure

In a world with privacy concerns, reliability and peerless security are fundamental to our business. We strive to protect the data entrusted to us by our customers.

Innovative

Inspired

Complicated situations require creative and dynamic thinking, and that’s our area of expertise. We create solutions that leave people energized by the experience.

Friendly

Supported

In a world rife with challenges, we bring an attitude that is warm and welcoming. We want everyone to feel that someone has their back, always.