Positioning

Our position describes who we are, to whom we’re appealing, what we do that’s different than our competition and why that matters:

Every day, millions of people encounter medication access challenges. CoverMyMeds builds solutions that enable a vast healthcare network — from providers and pharmacies to payers and pharma brands — to make decisions for patients. With our network, we’re solving access challenges through innovative technology like electronic prior authorization, prescription decision support tools and a new model for the specialty hub.

The state of healthcare may be complicated, but our mission isn’t: Help people get the medicine they need to live healthier lives.

Brand Positioning

What

Reinvent how healthcare stakeholders and patients navigate medication access challenges

How

By creating win-win solutions through remarkable people and innovative technology

Why

To help people get the medicine they need to live healthier lives