Content mission and principles
Content team's mission
Showcase CoverMyMeds as the leader in medication access through patient-focused, data-driven, insight-rich original content that:
- drives awareness of medication-access solutions along the patient journey,
- expands our network (i.e., providers, pharmacists, payers and pharma), and
- engages and deepens existing relationships
Foundational principles
All content is a conversation between us and the reader. But no one will care what we're writing until they get it. Our job is to help the reader understand, "Where am I?" "What can I do here?" and "Why should I do it here?"
These foundational principles will help your writing resonate with your targets:
- Clarity
- Relevance
- Value
- Differentiation