Patient focused. Data driven. Insight rich.
Content at CoverMyMeds is all these things and more. Use this Style Guide to breathe life into your writing — whether it's a marketing leave behind, social media post or thought leadership article.
[Content marketing is] a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (Content Marketing Institute)